The LARC Collection

Produce a mixed media campaign to reduce teenage pregnancy rates in Coventry through the awareness of LARC (Long Acting Reversible Contraception).

Contraception is like clothing, you wear what suits your lifestyle, which is why I turned the harsh acronym ‘LARC’ into a fashion brand making it more appealing to the target audience. Using different girls with different personalities gave awareness to the fact that there is a contraception to suit everyone. This campaign not only makes LARC trendy, but it makes the topic of contraception easier to talk about amongst peers.